by giving your opinion as one of the participants in this workshop you can help us evaluate UNWTO technical meetings in order to improve them in the future. Please be as critical and objective as you wish in evaluating contents, structure and logistical aspects of this workshop
En donnant votre avis en qualité de participant(e) à cette activité, vous nous aiderez à évaluer les réunions techniques de l’OMT afin de les améliorer dans l’avenir. Veuillez être aussi critique que vous le souhaitez et aussi objectif (objective) que possible au sujet du contenu, de la structure et des aspects logistiques de l’Atelier Regional de l’OMT pour l’Afrique
The rise of tourism over the past 60 years has been one of the most remarkable socio-economic phenomena of our times. Since 1950, the number of tourist trips has grown by an average of +6% a year reaching over one billion in 2012 and yielding revenue growth of +11% a year. The benefit to the economies of many developing countries has been enormous. Subsaharan Africa, for example, has doubled its international tourist numbers over the last decade only.
But the media coverage of tourism is more likely to portray it as a succession of palm-fringed beaches, ancient monuments and spectacular wildlife, than as a sector injecting skills, capital, employment and opportunity into societies. Does this matter? What impact does the way tourism is portrayed have on the sector itself?
Join the World Tourism Organization (UNWTO) to discuss these questions and to gain practical insight into the many angles of tourism reporting on March 26 and 27 at Lusaka, Zambia.
INVESTOUR is an annual tourism business and knowledge exchange platform in which representatives of African tourism and potential Spanish investors/partners meet to discuss about business and cooperation opportunities.
The Forum is a joint initiative of the United Nations World Tourism Organization (UNWTO), the International Tourism Fair of Madrid (FITUR) and Casa África (representing the Spanish Government) that arises from the growing importance of Tourism in Africa as a catalyst of socio-economic development and recognition of its potential as a destination for tourism investment and cooperation with Spain in the following areas:
Tourism project financing and investments
The promotion and representation of destinations in the Spanish outbound market
The creation and improvement of hotel establishments
Ecotourism operations in national parks and protected areas
The promotion of wildlife-based tourism; safaris, etc.
The promotion of cultural tourism
The transfer of technology and know-how in the hotel business and tourism sector
Infrastructure and transport
The overall objective of the Forum is to promote sustainable tourism development in Africa by opening up its destinations to the Spanish outbound and investment market, in the occasion of FITUR, fostering the growth of Africa's entrepreneurial fabric and job creation.
The 4rd edition of the Forum is divided in two sessions, a first session focused on presentations and debates, and a second session dedicated to "Business to Business" (B2B) meetings between African project Managers and Spanish companies.