FITUR (IFEMA), Madrid, Spain, 31 January 2013                


First session (10.00 – 14.00), North Convention and Congress Center, Room 107-108

09.00 – 10.00 Registration for morning and afternoon session

10.00 – 10.30 Official Opening

  • Welcome by Mr. Ousmane Ndiaye, Regional Director for Africa, UNWTO
  • Mr. Santiago Martínez-Caro, Director-general, Casa África
  • Mr. Luis Eduardo Cortés, Chairman of the IFEMA Executive Committee
  • Mr. Taleb Rifai, UNWTO Secretary-General

10.30 – 13.00 Roundtable: Tourism Development in Africa – Challenges and Opportunities

Introduction by Mr. Ousmane Ndiaye, Regional Director for Africa, UNWTO

Panel 1: Tourism Investment and Product Development

Moderator: Mr. Helder Tomas, Deputy Regional Director for Africa, UNWTO


  • H.E. Mr. Baba Hama, Minister of Culture and Tourism, Chairman of the UNWTO Commission for Africa, Burkina Faso
  • H.E. Mr. Jean Michel Abimbola, Minister of Culture, Literacy, Handicraft and Tourism, Benin
  • Mr. Hassan Assebab, Responsible of Enterprises in Spain and Portugal, Attijariwafa Bank
  • Mr. Lourenço Sambo, Director, Mozambique Investment Promotion Centre
  • Mr. Fernando Aceña, Deputy Director for Business Development, Cofides
  • Mr. Daniel Puertas, Marketing and Communication Director, Nuba
  • Mr. Allan Kijazi, Director General of Tanzania National Parks (TANAPA)



Panel 2: Air Connectivity and Regional Development

Moderator: Mr. Luis Padilla, Secretary General, Casa África


  • H.E. Mr. Marthinus Van Schalkwyk, Minister of Tourism, South Africa
  • Mr. Frédéric Pierret, Executive Director, UNWTO
  • Mr. Gustave Diasso, Representative of the West Africa Economic and Monetary Union (UEMOA)
  • Mr. Alfonso Rodríguez, Sales Manager, Brussel Airlines
  • Mr. José Luis Reina , Director of Institutional Relationships and Communication, Binter Canarias
  • Mr. Andrés Sánchez Urtiaga, Manager, Corporate Agreements and Marketing, Turkish Airlines
  • Mr. Ricardo Gutiérrez Sánchez, Chief Business Development Unit, Iberia Airlines
  • Mr. Manuel Panadero López, Director of Institutional Relations, Air Europa



Closing address: H.E. Mr. Youssou NDour, Minister of Tourism and Leisure of Senegal


13.00 – 13.30 Presentation of the UNWTO General Assembly

  • H.E. Mrs. Sylvia Masebo, Minister of Tourism and Arts, Zambia
  • H.E. Mr. Walter Mzembi, Minister of Tourism and Hospitality Industry, Zimbabwe
  • Mr. Taleb Rifai, UNWTO Secretary-General

13.30 – 15.00 Cocktail offered by INVESTOUR to the participants (North Convention and Congress Center, Room Neptuno, Second Floor)

14.00 – 15.00 Luncheon for the African and the Middle East Tourism Ministers offered by IFEMA and UNWTO  (North Convention and Congress Center, Room Colon, Second Floor)


Second session (15.30-19.30), North Convention and Congress Center, Room 105-106

Meetings B2B (Business to Business)

Each African participant will be provided with a desk to receive the Spanish counterparts on a prearranged meeting schedule, on the basis of the information provided in the registration form. All participants must have their own necessary logistic material in order to guarantee a successful meeting (Laptop, leaflets, catalogs etc….) N.B. Participants are informed that there will be no technical assistance available such as computers with printers, photocopier, fax, scanner, internet, nor translation.

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