V Tourism Investment and Business Forum for Africa (INVESTOUR) - Edition 2014 - Madrid - Spain
INVESTOUR is an annual tourism business and knowledge exchange platform in which representatives of African tourism and potential Spanish and Portuguese investors/partners meet to discuss about business and cooperation opportunities.
The Forum is a joint initiative of the United Nations World Tourism Organization (UNWTO), the International Tourism Fair of Madrid (FITUR) and Casa África (representing the Spanish Government) that arises from the growing importance of Tourism in Africa as a catalyst of socio-economic development and recognition of its potential as a destination for tourism investment.
The overall objective of the Forum is to promote sustainable tourism development in Africa by opening up its destinations to the Spanish and Portuguese outbound and investment market, in the occasion of FITUR, fostering the growth of Africa's entrepreneurial fabric and job creation.
Its main objective is to make known Africa's potential for Spanish and Portuguese tourism investment and business, presenting companies in the sector with proposals for projects in African countries, and facilitating contact between African and Iberian operators engaged in the following areas:
- Tourism project financing and investments
- The transfer of technology and know-how in the hotel business and tourism sector
- Ecotourism operations in national parks and protected areas.
- The promotion and representation of destinations in the Spanish outbound market
- The creation and improvement of hotel establishments
- The promotion of cultural tourism
- Infrastructure and transport
Investour’s format offers two sessions in one day. In the morning, there will be a technical session on tourism in Africa and its relationship to Spain and Portugal, with the participation of leading figures in the public and private tourism sectors. A Business to Business (B2B) forum will be held in the afternoon, business meetings between African companies and institutions and potential Spanish partners and investors offering a previously arranged agenda of appointments.